Project Name: Karigar Sanchaar Project

The relationship between the artisans and customers in the past were very close and responsible for each other and continued over generation to generation and ensured the sustainability of craft and livelihood of craft persons. There were a system existed where families of a village or many villages were distributed and allocated between the families of various craft practicners in such a way so that production capability of each craft family will have sufficient number of consuming families so that the well being of artisans family were ensured. The name of artisans was worked as brand on basis of high quality of craftsmanship.

But this socio economic institution has been collapsed in last four to five decades when the industrial products have found their way to rural India.

The artisans still have skills to make unique products but the current local demand is not enough to give market for all the potential production. But, these artisans know that there is a new growing market which is urban India and international market. However, these very skilled hands know very little about how to reach to this emerging market, but they know facebook, whatsapp and smart phones are the new tools which are common between them and the emerging appreciator of craft who live in urban India and in international market.

These skilled artisans need a little push to connect with the new market. Kala Swaraj is doing its half by listing artisans at FIND YOUR ARTISANS section in this online platform. The other half need to be done by craft appreciators by contacting the listed artisans through placing orders, mentoring, paying well and telling them that they are very special for our civilization as they have skilled hands.